Digital Marketing: The Science and Magic of Digital Marketing Can Help You Become a Successful Marketing Professional
Rajan Gupta & Supriya MadanWhat you will learn
● Know the difference between the outcome of traditional marketing and digital marketing.
● Make use of social media marketing for products promotion.
● Explore the potential of search engine optimization for brand/product visibility.
● Use Facebook, Twitter and Instagram for wide audience outreach.
● Work around Google Analytics for measuring success of advertisement campaign.
Who this book is for
This book is for everyone who wishes to bring creativity, drive marketing and sales targets, and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter what they know.
Table of Contents
1. Digital Marketing
2. Internet Marketing
3. Search Engine Advertising
4. Social Media Marketing
5. Facebook Marketing
6. LinkedIn Marketing
7. Twitter Marketing
8. Emerging Platforms
9. Marketing on the Go – Mobile Marketing
10. Search Engine Optimization (SEO)
11. Web Analytics
12. Modern Day Digital Marketing